FAQs
Frequently Asked Questions
How do you differentiate agent recruitment marketing from consumer marketing?
We manage completely separate campaign strategies for agent recruitment and consumer lead generation. Agent recruitment targets by production level, brokerage affiliation, and career stage. Consumer campaigns target buyers and sellers by intent signals, life events, and market activity. Both run on the same platform but with distinct budgets, creative, and reporting.
Can you integrate with our real estate CRM and technology platform?
Yes. We integrate with major real estate technology platforms including kvCORE, BoomTown, Sierra Interactive, Follow Up Boss, Chime, and others. This enables closed-loop attribution from marketing campaign to closed transaction.
How do you handle marketing for franchise offices in different market conditions?
Our platform adjusts campaign strategies based on local market data. In seller's markets, campaigns emphasize listing acquisition. In buyer's markets, campaigns focus on buyer lead generation. Budget allocation, creative messaging, and targeting adjust automatically based on market indicators.
What role does social media play in real estate franchise marketing?
Social media is critical for both agent recruitment and consumer marketing. We manage LinkedIn for agent recruitment, Facebook/Instagram for consumer lead generation, and TikTok/YouTube for brand awareness. Our platform creates nationally branded content that agents and offices can localize and share.
How do you measure marketing ROI for real estate franchises?
We measure at multiple levels: cost per lead, cost per appointment, cost per contract, and cost per closed transaction. By integrating with your CRM, we connect marketing spend directly to GCI (Gross Commission Income) generated, giving a true marketing ROI that accounts for the full sales cycle.
