FAQs
Frequently Asked Questions
How do you handle marketing for hundreds of restaurant locations?
Our platform is built for scale. We manage campaigns at the location level but control them from a centralized dashboard. Each location gets unique targeting, budgets, and creative while the franchisor maintains brand consistency and oversight. We currently manage marketing for QSR and fast casual brands with 50 to 2,500+ locations.
Can you integrate with our POS and ordering systems?
Yes. We integrate with major POS systems (Toast, Square, Aloha, Revel) and online ordering platforms (DoorDash, UberEats, Grubhub, proprietary apps) to connect marketing spend directly to revenue. This enables true ROAS tracking at the location level.
How do you manage co-op advertising funds for restaurant franchises?
Our Brand Development Fund management system handles contribution collection, fund allocation, spend tracking, and transparent reporting. Franchisees can see exactly how their co-op dollars are being spent and the results they generate.
What channels work best for QSR franchise marketing?
The most effective channel mix depends on the brand, but we typically see the best results from a combination of paid social (Facebook/Instagram), paid search (Google Ads), local SEO, and connected TV for awareness. Our platform optimizes budget allocation across channels automatically based on location-level performance data.
Do you handle LTO and seasonal promotion marketing?
Absolutely. Our program management engine allows franchisors to build LTO campaigns, set enrollment windows, and push creative and targeting to participating locations automatically. Franchisees can opt into promotions through the portal, and all performance data flows back to the central dashboard.
