Home Services Franchises

Franchise Marketing for Home Services Brands

Territory-based lead generation, service-area optimization, and revenue attribution for HVAC, plumbing, roofing, cleaning, and every home services franchise vertical.

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Market Overview

The Home Services Marketing Opportunity

The home services industry is projected to exceed $600 billion by 2027. Franchise brands that invest in location-level digital marketing consistently outperform those relying on national campaigns alone.

$600B+

Industry Market Size

18x

Average ROAS

82%

Leads from Digital

What We Deliver

Marketing Capabilities for Home Services Franchises

Service Area Targeting

Territory-based ad targeting that ensures every marketing dollar reaches homeowners within your franchise's exclusive service area. No overlap, no wasted spend, and full geographic accountability.

Lead Routing & Call Tracking

Inbound leads are automatically routed to the correct franchise location based on service area, zip code, or proximity. Call tracking attributes every phone call back to the campaign that generated it.

Service-Specific Campaigns

Run unique campaigns for each service line (HVAC, plumbing, roofing, painting, etc.) with dedicated landing pages, ad creative, and conversion tracking per service category per location.

Seasonal & Emergency Marketing

Automated seasonal campaigns that ramp up spend during peak seasons (HVAC in summer/winter, lawn care in spring) and emergency response ads that activate during weather events or local demand spikes.

Revenue Attribution

Connect marketing spend directly to booked jobs and revenue through CRM and field service management integration. Know exactly which campaigns, channels, and keywords generate the highest-value customers.

Local SEO & GBP Optimization

Google Business Profile management, local citation building, review generation, and hyperlocal content strategy for every franchise location. Dominate the local pack in every service area.

Case Study

College Hunks Hauling Junk & Moving

We built and managed location-level paid advertising across 180+ College Hunks franchise locations, generating an 18x return on ad spend and reducing cost per lead by 42%.

Read the full case study

180+

Locations

18x

ROAS

42%

CPL Reduction

$2.1M

Revenue Attributed

FAQs

Frequently Asked Questions

How do you prevent marketing overlap between franchise territories?

Our platform uses precise geographic targeting tied to your franchise territory definitions. Each location's campaigns are geofenced to their exclusive service area, preventing any overlap or cannibalization between neighboring franchisees.

What kind of ROI do home services franchises see?

Home services franchises on our platform typically see 12-22x return on ad spend. The high-intent nature of home service searches combined with our location-level optimization consistently delivers strong unit economics.

Can you integrate with our field service management software?

Yes. We integrate with ServiceTitan, Housecall Pro, Jobber, FieldEdge, and other major FSM platforms. This allows us to track leads all the way through to completed jobs and attribute revenue back to specific marketing campaigns.

How do you handle seasonal demand fluctuations?

Our platform includes automated seasonal playbooks that adjust budgets, creative, and targeting based on seasonal demand patterns. We pre-build campaigns for peak seasons and can activate emergency response ads within hours of a weather event.

Do you manage Google Local Services Ads (LSAs)?

Yes. We manage LSAs alongside traditional paid search, paid social, and SEO for home services franchises. LSAs are particularly effective for emergency and same-day service requests, and we optimize them at the location level.

Ready to Scale Your Home Services Marketing?

Get a custom marketing strategy built for your home services franchise system.

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