Program Management Engine
A centralized engine to build, manage, and automate all franchisee marketing programs, from enrollment and billing to execution and reporting, in one integrated platform.
Marketing Programs Managed by Spreadsheets Break at Scale
As franchise systems grow beyond 50 locations, manual program management becomes unsustainable. Enrollment tracking in spreadsheets, billing through manual invoices, and program communication via email creates operational overhead that limits how many programs you can offer and how well you can execute them.
Manual Programs Fail
- ✕ Enrollment tracked in shared Google Sheets
- ✕ Manual invoicing and payment follow-ups
- ✕ No visibility into program performance by location
- ✕ Program changes communicated via email blasts
- ✕ Renewal periods require weeks of manual outreach
Engine Features
Program Builder
Create multi-tier marketing programs with configurable budgets, service packages, and participation options for franchisees.
Automated Billing
Stripe-integrated billing handles program fees, BDF contributions, and co-op charges with automated invoicing and collections.
Enrollment Workflows
Franchisees browse, compare, and self-enroll in programs through integrated portal with approval routing.
Notifications & Reminders
Automated email and in-portal notifications for enrollment deadlines, program changes, billing events, and performance milestones.
Program Configuration
Define program rules, budget tiers, geographic targeting, creative requirements, and reporting cadences without developer involvement.
Lifecycle Management
Programs progress through defined stages: draft, enrollment, active, optimization, and renewal with automated transitions.
College Hunks: Automated Program Management at Scale
College Hunks Hauling Junk uses the Program Management Engine to automate enrollment, billing, and reporting for 15+ marketing programs across 200+ franchise locations.
Read the Case StudyFrequently Asked Questions
What types of marketing programs can we manage?
Any program structure: national campaigns, regional co-ops, local marketing initiatives, grand opening packages, seasonal promotions, and custom programs. The engine adapts to your specific franchise marketing model.
How do franchisees enroll in programs?
Franchisees log into their portal, browse available programs, review details and pricing, select their participation level, and complete enrollment with integrated payment. No spreadsheets or email chains required.
Can we handle different billing structures?
Yes. The engine supports flat fees, percentage-of-revenue, tiered pricing, optional add-ons, and custom billing arrangements. Stripe integration handles all payment processing, invoicing, and collections.
How do we track program performance?
Every program includes built-in performance tracking. Corporate sees system-wide enrollment rates, spend data, and ROI metrics. Franchisees see their individual campaign performance within each enrolled program.
Can area developers manage programs for their regions?
Absolutely. Role-based access allows area developers to see regional enrollment, recommend programs to their franchisees, and track regional performance, all within defined permission boundaries.
Ready to Automate Your Marketing Programs?
Stop managing programs in spreadsheets. Build a system that scales with your franchise.
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