Cross-Platform Conversion Tracking
Track every conversion across every channel for every franchise location. Unified attribution, offline conversion imports, server-side tracking, and location-level ROAS that proves marketing ROI.
You Cannot Optimize What You Cannot Measure
Without unified conversion tracking, you are optimizing campaigns based on incomplete data. Online conversions miss offline actions, ad platform numbers conflict, and nobody knows the true ROAS by location.
Tracking Gaps
- ✕ Google says one thing, Meta says another
- ✕ Phone calls and walk-ins not tracked
- ✕ Cannot calculate true ROAS by location
- ✕ Cookie deprecation reducing accuracy
- ✕ No unified conversion source of truth
Tracking Features
Cross-Platform Attribution
Unified conversion tracking across Google Ads, Meta, Microsoft, programmatic, organic, and offline channels with multi-touch attribution modeling.
Offline Conversion Import
Phone calls, in-store visits, and offline transactions imported back into ad platforms to optimize bidding algorithms and improve campaign performance.
Location-Level ROAS
Calculate true return on ad spend for every franchise location across every channel, providing concrete ROI data for franchisees and corporate.
Attribution Modeling
First-touch, last-touch, linear, time-decay, and data-driven attribution models showing how each touchpoint contributes to conversions.
Server-Side Tracking
Server-side conversion APIs (Google CAPI, Meta CAPI) for accurate tracking in a cookieless environment with improved match rates.
Conversion Dashboards
Real-time conversion dashboards showing lead volume, cost per lead, conversion rates, and ROAS by location, region, and campaign.
Frequently Asked Questions
What counts as a conversion for franchise marketing?
Conversions are configurable per franchise: form submissions, phone calls, click-to-call, booking completions, direction requests, chat initiations, and offline purchases. We track every meaningful customer action.
How do you handle offline conversions?
Phone call tracking (via CallRail or similar), CRM disposition data, POS transaction matching, and manual conversion imports are all fed back into ad platforms via offline conversion APIs for algorithmic optimization.
What is server-side tracking and why does it matter?
Server-side tracking sends conversion data directly from your server to ad platforms, bypassing browser-based limitations (cookie blocking, ad blockers). This improves match rates by 20-30% and provides more accurate conversion data.
Can you track conversions across franchise locations?
Yes. Every conversion is tagged with the associated franchise location, enabling location-level, regional, and system-wide conversion reporting with accurate attribution.
How does multi-touch attribution work?
We track the full customer journey: first ad click, subsequent touches (retargeting, email, organic visits), and final conversion. Attribution models distribute credit across touchpoints so you understand the full conversion path.
Ready to Track Every Conversion?
Get unified conversion data across every platform and location.
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