FAQs
Frequently Asked Questions
How do you ensure HIPAA compliance in marketing?
We build all marketing systems with HIPAA compliance as a foundational requirement. This includes encrypted form submissions, BAA agreements with all technology vendors, secure data handling protocols, compliant CRM integration, and advertising practices that meet healthcare marketing regulations.
What types of health franchises do you work with?
We work across the full spectrum of health and medical franchises including urgent care, dental, vision, physical therapy, chiropractic, dermatology, mental health, home health, and specialty care brands. Each vertical has unique marketing dynamics that we tailor our approach to.
How do you handle marketing across different state regulations?
Healthcare marketing regulations vary by state. Our platform includes state-specific compliance rules that automatically adjust ad copy, disclaimers, and targeting parameters based on the location of each franchise. We maintain updated compliance guidelines for all 50 states.
Can you integrate with our EHR or practice management system?
Yes. We integrate with major EHR and practice management systems to track patient acquisition from marketing through to appointment completion. This enables true cost-per-patient metrics and helps optimize campaigns for patient outcomes, not just leads.
What is the typical cost per patient acquisition?
Cost per patient acquisition varies significantly by specialty, market, and competition level. Our healthcare franchise clients typically see CPAs ranging from $14 to $85 depending on the service line. We optimize campaigns to reduce CPA while maintaining lead quality.
